Brand & Visual Identity Designer

Chaminda Wijerathne

Where ideas become visual stories.

Creative graphic and UI designer with over 20 years of experience crafting brand identities and visual solutions across branding, print and digital.

Portrait of Chaminda Wijerathne
20+ years Colombo, Sri Lanka
20+years designing
7featured brands
Brandingprint & digital
Graphic & UIdesign
Selected work

Seven brands, in full.

Complete visual identity projects across travel, non-profit, education and corporate brands. Tap any image to view it full size.

01

Arabiers Holidays

BrandingPrintSignageUI/UXSocial

A full visual identity for a Sri Lankan travel brand, capturing the spirit of exploration. The system blends modern aesthetics with destination-inspired elements across logo, moodboard, wall canvas, signage, accessories, stationery, digital marketing and a travel-inspired web and mobile experience.

02

Brave Achievers Foundation

BrandingPrintCertificates

Visual identity and print collateral for Brave Achievers International Foundation, built around achievement and recognition, from certificates to official materials with clean, professional layouts.

03

Go Create USA Event

EventBrandingPrint

A bold, dynamic event identity for Go Create USA, spanning invitations, presentation slides and certificates, built to signal innovation and a creative atmosphere.

04

Save the Children, 50 Years

BrandingCampaign

A commemorative identity for the Save the Children 50th anniversary in Sri Lanka, celebrating five decades of impact through visuals rooted in trust and compassion.

05

My Abu Dhabi Holidays

BrandingIllustrationPrint

Travel branding for My Abu Dhabi Holidays, pairing modern aesthetics with cultural elements, carried across stationery, custom illustration and print collateral.

06

Cinnamon People

BrandingStationery

A refined corporate identity and stationery system for Cinnamon People, built for consistency, simplicity and a professional brand presence.

07

UCEF Foundation

BrandingLogoPrint

An identity inspired by the Bovitiya flower, a native Sri Lankan wildflower symbolising growth and new beginnings, for a foundation focused on children's education.

What I do

From logo to launch, one visual system.

Strategic design that helps businesses communicate with clarity and style across every touchpoint.

01

Brand & Visual Identity

Logos, systems and guidelines that give a brand a clear, consistent voice.

02

Print & Collateral

Stationery, brochures, certificates and packaging built for real-world use.

03

UI/UX Design

Web and mobile interfaces that are intuitive, responsive and on brand.

04

Illustration

Custom illustration and artwork that bring a brand's story to life.

05

Signage & Environmental

Outdoor and interior signage that carries the identity into physical space.

06

Digital Marketing Material

Social and campaign design that keeps brand consistency while driving engagement.

07

Product Photography Direction

Art direction for clean, consistent product and brand imagery.

08

Event Identity

Invitations, slides and materials that give an event a coherent look and feel.

Chaminda Wijerathne
About

Two decades of turning ideas into identities.

I am Chaminda Wijerathne, a creative graphic and UI designer based in Colombo, Sri Lanka. Over the past 20 years I have crafted brand identities and visual solutions for travel companies, foundations, events and corporate clients across Sri Lanka and beyond.

My approach is clean, strategic and detail-led. Whether it is a logo, a full identity system, a printed piece or a digital interface, the goal is always the same: to help a business communicate with clarity and style.

Get in touch

Have a brand worth building?

Tell me about your project. I reply within 24 hours with next steps.